The Art of Digital Marketing is a completely free and itinerant event. The project carried out by iSend – Multichannel Communication and Marketing Tool aims to bring best digital marketing practices to the main museums in Brazil. The 1st edition was held in 2018 at Iberê, MASP and MON with museum rooms full in all cities. The 2nd edition was held in 2019 at the Iberê, MASP and Casa Eva Klabin museums.