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Established in 1982, the Top of Marketing is the seal of quality of business marketing in Rio Grande do Sul, giving a competitive advantage to the winners.

Top Marketing shows the market the success of winning companies and opens the door to new business. More than 400 companies and institutions have been awarded throughout its history.

In 2012, the 30th edition of the award had a record volume of entries. The evaluation of the cases was carried out by a group composed of 42 judges, entrepreneurs, academics and marketing professionals invited by ADVB. Among them Alessandro Teixeira, Executive Secretary of the Ministry of Development, Industry and Foreign Trade \u2013 MDIC, Cesar Paz, CEO of AG2 Publicis Modem, Daniel Randon, Chief Executive Officer and Investor Relations Officer of Fras-le S.A., Geraldo Melzer, Director of Market Development at Dell, Guilherme Paulus, Chairman of the Board of Directors of CVC, Jaime Troiano, President of the Troiano Branding Group and Luciane Franciscone, General Manager of Corporate Marketing at Lojas Renner, among others.

PricewaterhouseCoopers (PwC), an auditing firm, followed the entire voting process and carried out the audit and validation of the award.<\/p>","_margin":{"unit":"px","top":"0","right":"0","bottom":"0","left":"9","isLinked":false},"__globals__":{"text_color":"globals\/colors?id=text","typography_typography":"globals\/typography?id=b1c14a6"},"eael_vto_writing_gradient_color_repeater":[{"eael_vto_writing_gradient_color":"#7C62FF","eael_vto_writing_gradient_color_location":{"unit":"%","size":50},"_id":"2ad9f8a"},{"eael_vto_writing_gradient_color":"#FF6464","eael_vto_writing_gradient_color_location":{"unit":"%","size":90},"_id":"5c0b5a4"}],"eael_image_masking_custom_clip_path":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","eael_image_masking_custom_clip_path_hover":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","dce_visibility_favorites_key":"my_favorites"},"elements":[],"widgetType":"text-editor"}],"isInner":false},{"id":"c1c2e02","elType":"container","settings":{"flex_direction":"column","min_height":{"unit":"px","size":300,"sizes":[]},"background_background":"classic","background_image":{"url":"https:\/\/isend.co\/wp-content\/uploads\/2014\/12\/imagem-case-advb-central1.jpg","id":18609,"size":"","alt":"","source":"library"},"eael_image_masking_custom_clip_path":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","eael_image_masking_custom_clip_path_hover":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","dce_visibility_favorites_key":"my_favorites"},"elements":[],"isInner":false},{"id":"9b2ed12","elType":"container","settings":{"flex_direction":"column","margin":{"unit":"px","top":"17","right":"0","bottom":"0","left":"0","isLinked":false},"eael_image_masking_custom_clip_path":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","eael_image_masking_custom_clip_path_hover":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","dce_visibility_favorites_key":"my_favorites"},"elements":[{"id":"52aefc6","elType":"widget","settings":{"title":"ISEND - THE DIGITAL COMMUNICATION TOOL THAT REVOLUTIONIZED THE BRAZILIAN TOURISM MARKET","__globals__":{"title_color":"globals\/colors?id=primary","typography_typography":"globals\/typography?id=9895a89"},"eael_vto_writing_gradient_color_repeater":[{"eael_vto_writing_gradient_color":"#7C62FF","eael_vto_writing_gradient_color_location":{"unit":"%","size":50},"_id":"9055023"},{"eael_vto_writing_gradient_color":"#FF6464","eael_vto_writing_gradient_color_location":{"unit":"%","size":90},"_id":"9c6d573"}],"eael_image_masking_custom_clip_path":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","eael_image_masking_custom_clip_path_hover":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","dce_visibility_favorites_key":"my_favorites"},"elements":[],"widgetType":"heading"},{"id":"959842b","elType":"container","settings":{"content_width":"full","flex_gap":{"column":"0","row":"0","isLinked":false,"unit":"px","size":0},"margin":{"unit":"px","top":"0","right":"0","bottom":"0","left":"-9","isLinked":false},"eael_image_masking_custom_clip_path":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","eael_image_masking_custom_clip_path_hover":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","dce_visibility_favorites_key":"my_favorites"},"elements":[{"id":"d8ad243","elType":"widget","settings":{"editor":"

The case portrays how iSend, a digital communication software, developed and marketed by Intelly, a digital communication and marketing, technology and IT services company, conquered and revolutionized the tourism market in Brazil, a segment hitherto unexplored by the competition and in rapid growth.

In addition, it addresses the strategies used for iSend to achieve the commercial and brand goal set for 2011, in terms of product innovation and services such as (digital magazine and SMS, iSend Labs and iSend University); the need to carry out a differentiated commercial policy, based on a strategy of network of partners and sales channels, and shows a positioning campaign based on the ease of use and benefits of the product \"iSend \u2013 Easy, Complete and Tailored Communication Tool for Your Business\".

All this effort has led to the tool tripling the number of customers in the segment compared to 2010 and that 80% of the brands in its portfolio are composed of public and private entities and companies of great strength and representativeness of the sector in the national scenario.<\/p>","__globals__":{"typography_typography":"globals\/typography?id=b1c14a6","text_color":"globals\/colors?id=text"},"eael_vto_writing_gradient_color_repeater":[{"eael_vto_writing_gradient_color":"#7C62FF","eael_vto_writing_gradient_color_location":{"unit":"%","size":50},"_id":"c7eb921"},{"eael_vto_writing_gradient_color":"#FF6464","eael_vto_writing_gradient_color_location":{"unit":"%","size":90},"_id":"ecf2bd7"}],"eael_image_masking_custom_clip_path":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","eael_image_masking_custom_clip_path_hover":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 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