Sport Club Internacional came to Intelly with a big question: important companies such as Reebok, Banrisul, Nike, etc., wanted to carry out marketing actions by e-mail for the registration of club members. As the club did not have systems, nor its own infrastructure for these actions, it was failing to increase its revenues. Another point to be improved were the communication actions by the club's administration, especially in the days before the big games, with regard to communication of access to the stadium, flow of traffic routes, etc. Another frequent problem was related to the increase in queues at the Member Service Center – CAS, especially on important game days, generating discomfort for everyone, as many members left it for the day of the game to pay the monthly fees. Considering also that interest in club-related matters is often different