The Flytour Group needed to segment its customer mailing and communication distribution by the company Flytour Business Travel, the largest business travel company in Brazil. A tool was needed that would unify the contact bank, segment and enable the generation of news in a simple and fast way.
After the constant use of the product by Flytour Business Travel and the efficient results, iSend became available to the Group’s franchises, through Flytour Franchising, so that the franchise network could standardize their communication and obtain the benefits that the product provides.
The group’s marketing department saw the possibility of distributing all the material created in a unified and agile way, reducing the cost of creating franchises. Thus, iSend became the tool chosen by more than 100 franchises of the group for communication and digital marketing actions.
With positive returns in the use of the product throughout the network, Flytour Travel Solution, a company specialized in the distribution of intelligent solutions for travel agents, through the Fly Service unit, starts to sell iSend throughout its network of branches. There are more than 20 units and 60 sales executives, taking iSend as a Fly Service product to more than 5000 client agencies.
Flytour Business Travel
Standardize communication with the entire network of agencies and clients, creating dynamic content facilitated by the group’s marketing department. Currently, through the communication and marketing modules, the company sends the most diverse types of communications, pertinent to your business, creating specific newsletters:
ByMail: Newsletter with varied news from the tourism segment
Events: Special announcements for the events segment, as well as invitations, agendas, thanks, etc.
Announcements: Communications pertinent to the network
Newsletter: Specific and personalized newsletters for the company’s strategic customers
InfoMail: Internal company newsletter for its employees
Marketing: Distribution of the most varied packages and promotions
Commemorative Dates: Special dates, personalized birthday cards, all automated and accurate through the iSend card module
Corporate: Special information from the company’s reservation system
Flytour Franchising
Use iSend as a tool for managing contacts and sending communication and digital marketing pieces in a standardized way. Monitor shipments and use the click report to assess customer demand of interest in a given destination and carry out pre-sales and sales commercial actions. Currently, there are more than 100 franchises that use, through joint actions with the group’s marketing department, a complete database of images of destinations around the world at their disposal, as well as models for dynamic customization of the packages to be sold. Each franchisee performs:
Sending your franchise newsletters to your target audience
Distribution of tour package email messages to your customers
Personalized cards for the main commemorative dates
Monitoring of email openings, as well as clicked links for later sales work by your sales teams
Flytour Travel Solution – Fly Service Unit
Through the partnership established between Flytour Travel Solution and Intelly, Flytour incorporated iSend to its portfolio of services and products, starting to sell it to its entire network of customers (more than 5000 agencies throughout Brazil), through its more than 20 branches. Learn more and get to know the complete network by accessing our Sales Channels and Partners page.
The Flytour Group, with the adoption of iSend as a communication and digital marketing platform, was able to standardize its communication between the various companies and their target audiences, bringing enormous gains to the group. It found in the product an easy, efficient and fast way to generate and distribute content, combined with an excellent monitoring work. It organized its mailing and started to segment its mailings by interest group. Composed of more than 200 business units, iSend made it possible to standardize the layout of newsletters, communications, and marketing pieces that are sent to customers. For the commercial sector of the Flytour Group companies and for the franchise network, iSend monitoring is a differential, because, through the click report, it is possible to identify the purchase intention of the customer or prospect and approach it in a way that is consistent with their interest.
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