Rodobens needed to improve, making the relationship with its end customer and with its contact base generated by the 2,500 partner points of sale, throughout the national territory, closer. It also needed to promote its products and especially maintain the relationship with the company’s customers in its various channels: e-commerce, website and tele-sales, direct marketing. It also needed a product that integrated the various marketing areas of the group and that permeated all other companies, unifying the various existing channels on a single platform.
In addition to the technology provided by the iSend PRO product, Rodobens learned and implemented, through the corporate university [iSend University], along with the training and training made available to the various teams, the best practices in communication and multichannel digital marketing for, initially, 3 fronts of its communication:
1) Internal – Endormarketing, newsletters, communications for employees;
2) External contact with business partners – News, bulletins and announcements in general;
3) End-customer contact – Promotions, offers of opportunities and maintenance of payment of consortia, assemblies, etc.
They learned to prevent their content from being considered spam, using in addition to the product, the best practices for these actions.
They were able to better segment their audience, by product, type of customer and by the company they served, through the integration of iSend PRO with the support systems, CRM and management of the Rodobens Group, presenting in real time the actions carried out on the iSend platform with customer engagement and behavior.
Creation of separate and standardized actions for business partners, with co-participation in the analysis and management of the performance of the results presented in the statistics.
Working with 5 product fronts: Real Estate, Automobiles, Trucks, Motorcycles and Services, Rodobens uses iSend to implement its relationship rules with customers and partners and maintain the segmentation of its digital material by the various phases of the sales filters.
In addition to the use in all units, the Rodobens Group also uses the tool to promote products via e-mail marketing, sending commemorative dates and birthday cards, general and important communications such as bank strikes, changes in legislation, as well as sending slips and memorandum on overdue installments, generating a greater participation of customers in its consortium meetings.
With iSend, the group can maintain the management of all multichannel digital communication and marketing of all its business units, through a single tool. Thus improving your internal organization, the flow of work in the various companies, the monitoring of actions and, without a doubt, presenting a better experience of your services to your end customer.
With the sending of slips and information for the settlement of open or overdue installments, Rodobens was able to reduce customer delinquency by 35%.
It also increased its organic engagement with business partners through content submissions with product links and quick access launches.
With more than 20 users between marketing teams from each business, corporate, e-commerce and after-sales unit, inserted in the same environment divided by company, Grupo Rodobens achieved with iSend PRO, greater privacy of the contact bank and mailing, better control in the generation and publication of content, definition of costs by each company and accurate monitoring of their reports.
The integration with the various systems of the Rodobens Group also made the process of updating information more agile and efficient.
An investment that ended up resulting, in addition to the direct financial return, in a more efficient work of its teams through communication and integrated multichannel marketing.
Assista abaixo um depoimento bem esclarecedor sobre estas ações, gravado via WebConference, da Thais Egea – Analista de Marketing e Produtos da Rodobens Consórcios.
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