Generating visits and leads to our website is something to be managed closely and with some frequency. Monitoring reports in Google Analytics should be an essential routine for anyone who wants to increase the traffic of visits to the company’s website. It is essential to know what is trending on your website. What is the most searched product and the most visited pages.

However, some elements can make a total difference in attracting visitors and later, who knows, converting them into leads.

Let’s go to today’s tips?

1. Spread the word via Email, SMS and Social Media

Technology allows us to have several possibilities for dissemination through channels and social media. Use your creativity and run email marketing campaigns that feature prominently in the link that leads to your website. In addition, invest in actions via SMS that advertise forms or promotions within your website. On social networks, remember to fill in your url in the description of your company’s fan page and don’t forget that promoting content can attract several users to get to know your site.

2. Link Building

The link building strategy consists of exchanging links between your website and a partner’s. Do you know that post on your product blog? By being promoted by another website or blog, your content will gain more reach and be more likely to be read by a user who doesn’t know your brand yet.

3. SEO

This is one of the most effective strategies to generate visits to the blog and, consequently, to your company’s website. SEO helps your page to have a better position in the ranking used by search engines. Thus, by using SEO strategy and producing relevant content for the consumer, your website becomes more viewed by the user of a website like google.

Of course, there are other elements of extreme importance to complement traffic increase strategies. But, keep in mind that the biggest secret is the quality of the actions taken, the content produced and the way your brand will differentiate itself from competitors on the internet.

SEO can help (a lot!) the dissemination and expansion of your brand in the digital sphere. But, for these strategies to work, you must focus on your company’s goals with users and, above all, know what will catch the attention of your audience.

The iSend Team has prepared 4 tips that can help you when setting up your digital strategy. Below are some SEO practices that you can implement and make your business stand out even more on search engines:

1 – Content

Producing relevant content for the public is the great secret to obtaining a better positioning in search engines. The more interesting your articles are, using the most searched words in the sector where your company operates – you can search Google Trends for which keywords are most used by users – the more visits your page will have and this will account for many positive points for the understanding of Google’s ranking system, PageRank. Well, he will realize that your website is relevant to appear when certain words are searched.

2– Keywords

Keywords are essential for a great SEO strategy. In this item, you should pay attention to the words that best define your product/service. As we said in the previous item, you can obtain through Google Trains, which are the words most used by users when searching for information related to the area in which your company operates. However, don’t forget that you should keep in mind that, having a good niche of words, you should narrow down this choice so that the search is more focused and better used.

3 – Short and noticeable URL

The clearer your URL is, the easier it will be for the user to see what they will find. Don’t forget to use your keywords in your URL, this can be a preponderant factor in getting the attention of your audience.

Avoid stalling! Determine a short but objective url, which shows the user what the content present on the page being shared is about.

4 – Link Building

Every time a website, blog and/or forum shares a link to your page, it automatically helps to boost your position in the ranking of search pages. Therefore, investing in promotions and actions that easily arouse user engagement can be a great strategy to leverage your page’s position in PageRank.

Don’t fall behind your competitors! Or in this case, below their link. Create a digital plan focused on SEO strategies to get more results in browsers.

Organization is an essential point in the elaboration of the content strategy. Stay tuned for our team’s tips for you to better organize your content generation.

Organize your themes

First of all, you need to define what your goals are and the topics that can make you get the necessary engagement. Remember how important it is to choose topics that are relevant to your consumers. From then on, organize the sources, images, videos, and information that will be used in your posts to have a better guideline of what to address.

Organize your team

Define who will be responsible for each matter. A specific theme, most of the time, requires a more technical language and vision. If your employees don’t have so much experience in building a post on social networks, outlining an organizational chart with whom you will produce and adapt this content to the networks is a great solution. For example, a programmer will write a text about a certain programming language, but does not have as much experience in the approach to social networks. Then, social media will adapt this content using the appropriate approach.

Create a calendar

Create an editorial calendar to help you and your team systematize the process of creating guidelines and content, because by defining the day, time, digital platform and what content should be posted on it, it will be easier to organize your digital strategy, adapting it to the operational reality of your company and employees and increasing the productivity of your team. Attract leads and convert them into customers!

Use our tips and get closer to your target audience in the best possible way.