With the ease of content creation and permission to access the system by several users, combined with iSend’s distribution and delivery capacity, different areas of the union, such as communication office, press, museum and academic center, were able to benefit and streamline their work, also integrating the most diverse mailings through the contact management module.

Through the writing module, Simers was able to quickly create and distribute various types of communication, such as newsletters and communications. Currently the union creates and distributes:

Simers Informação: Important releases created by the union’s press office

Simers Informe: Newsletter with important news created by the entity’s communication office

MUHM News: Special newsletter dedicated to the Museum of the History of Medicine of Rio Grande do Sul

Academic Core: Special newsletter of the union’s academic core

With the ease of creating news, assembling and using different types of templates, communication has gained in standardization, speed in content creation and efficiency in distribution.

Simers periodically publishes VOX Médica, its union magazine, free of charge on its website, through iSend’s digital magazine module. The Digital Magazine is an elegant form of visual communication that brings financial and environmental savings, as it avoids printing costs and minimizes the impact on the environment.

One of the highlights of Simers’ communication is the online communication strategy to publicize the Museum of the History of Medicine of Rio Grande do Sul. The institution sends newsletters with exclusive news from the museum through iSend.

One of the important benefits that iSend brought was through the technology used to prevent the generation and classification of spam. In addition to the technology used in the email sending servers, all messages and communications sent through iSend go through an anti-spam validator filter, preventing the communication from being incorrectly classified by email providers and recipients. Sent messages can also be monitored, including the number of emails read, links clicked, addresses with problems, and more.