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Establecido en 1982, el Top of Marketing es el sello de calidad del marketing empresarial en Rio Grande do Sul, dando una ventaja competitiva a los ganadores.

Top Marketing muestra al mercado el \u00e9xito de las empresas ganadoras y abre la puerta a nuevos negocios. M\u00e1s de 400 empresas e instituciones han sido premiadas a lo largo de su historia.

En 2012, la 30\u00aa edici\u00f3n del premio tuvo un volumen r\u00e9cord de entradas. La evaluaci\u00f3n de los casos fue realizada por un grupo compuesto por 42 jueces, empresarios, acad\u00e9micos y profesionales de marketing invitados por ADVB. Entre ellos Alessandro Teixeira, Secretario Ejecutivo del Ministerio de Desarrollo, Industria y Comercio Exterior \u2013 MDIC, C\u00e9sar Paz, CEO de AG2 Publicis Modem, Daniel Randon, Director Ejecutivo y Director de Relaciones con Inversores de Fras-le S.A., Geraldo Melzer, Director de Desarrollo de Mercados de Dell, Guilherme Paulus, Presidente del Consejo de Administraci\u00f3n de CVC, Jaime Troiano, Presidente del Grupo Troiano Branding y Luciane Franciscone, Gerente General de Marketing Corporativo de Lojas Renner, entre otros.

PricewaterhouseCoopers (PwC), una firma de auditor\u00eda, sigui\u00f3 todo el proceso de votaci\u00f3n y llev\u00f3 a cabo la auditor\u00eda y validaci\u00f3n del premio.<\/p>","_margin":{"unit":"px","top":"0","right":"0","bottom":"0","left":"9","isLinked":false},"__globals__":{"text_color":"globals\/colors?id=text","typography_typography":"globals\/typography?id=b1c14a6"},"eael_vto_writing_gradient_color_repeater":[{"eael_vto_writing_gradient_color":"#7C62FF","eael_vto_writing_gradient_color_location":{"unit":"%","size":50},"_id":"21d361a"},{"eael_vto_writing_gradient_color":"#FF6464","eael_vto_writing_gradient_color_location":{"unit":"%","size":90},"_id":"50805bc"}],"eael_image_masking_custom_clip_path":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","eael_image_masking_custom_clip_path_hover":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","dce_visibility_favorites_key":"my_favorites"},"elements":[],"widgetType":"text-editor"}],"isInner":false},{"id":"c1c2e02","elType":"container","settings":{"flex_direction":"column","min_height":{"unit":"px","size":300,"sizes":[]},"background_background":"classic","background_image":{"url":"https:\/\/isend.co\/wp-content\/uploads\/2014\/12\/imagem-case-advb-central1.jpg","id":18610,"size":"","alt":"","source":"library"},"eael_image_masking_custom_clip_path":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","eael_image_masking_custom_clip_path_hover":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","dce_visibility_favorites_key":"my_favorites"},"elements":[],"isInner":false},{"id":"9b2ed12","elType":"container","settings":{"flex_direction":"column","margin":{"unit":"px","top":"17","right":"0","bottom":"0","left":"0","isLinked":false},"eael_image_masking_custom_clip_path":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","eael_image_masking_custom_clip_path_hover":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","dce_visibility_favorites_key":"my_favorites"},"elements":[{"id":"52aefc6","elType":"widget","settings":{"title":"ISEND - LA HERRAMIENTA DE COMUNICACI\u00d3N DIGITAL QUE REVOLUCION\u00d3 EL MERCADO TUR\u00cdSTICO BRASILE\u00d1O","__globals__":{"title_color":"globals\/colors?id=primary","typography_typography":"globals\/typography?id=9895a89"},"eael_vto_writing_gradient_color_repeater":[{"eael_vto_writing_gradient_color":"#7C62FF","eael_vto_writing_gradient_color_location":{"unit":"%","size":50},"_id":"695b9e5"},{"eael_vto_writing_gradient_color":"#FF6464","eael_vto_writing_gradient_color_location":{"unit":"%","size":90},"_id":"818bb91"}],"eael_image_masking_custom_clip_path":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","eael_image_masking_custom_clip_path_hover":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","dce_visibility_favorites_key":"my_favorites"},"elements":[],"widgetType":"heading"},{"id":"959842b","elType":"container","settings":{"content_width":"full","flex_gap":{"column":"0","row":"0","isLinked":false,"unit":"px","size":0},"margin":{"unit":"px","top":"0","right":"0","bottom":"0","left":"-9","isLinked":false},"eael_image_masking_custom_clip_path":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","eael_image_masking_custom_clip_path_hover":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","dce_visibility_favorites_key":"my_favorites"},"elements":[{"id":"d8ad243","elType":"widget","settings":{"editor":"

El caso retrata c\u00f3mo iSend, un software de comunicaci\u00f3n digital, desarrollado y comercializado por Intelly, una empresa de comunicaci\u00f3n digital y marketing, tecnolog\u00eda y servicios de TI, conquist\u00f3 y revolucion\u00f3 el mercado tur\u00edstico en Brasil, un segmento hasta ahora inexplorado por la competencia y en r\u00e1pido crecimiento.

Adem\u00e1s, aborda las estrategias utilizadas para que iSend logre la meta comercial y de marca planteada para 2011, en t\u00e9rminos de innovaci\u00f3n de productos y servicios como (revista digital y SMS, iSend Labs e iSend University); la necesidad de llevar a cabo una pol\u00edtica comercial diferenciada, basada en una estrategia de red de socios y canales de venta, y muestra una campa\u00f1a de posicionamiento basada en la facilidad de uso y los beneficios del producto \"iSend \u2013 Herramienta de comunicaci\u00f3n f\u00e1cil, completa y personalizada para su negocio\".

Todo este esfuerzo ha llevado a que la herramienta triplique el n\u00famero de clientes del segmento en comparaci\u00f3n con 2010 y que el 80% de las marcas de su portafolio est\u00e9n compuestas por entidades p\u00fablicas y privadas y empresas de gran fortaleza y representatividad del sector en el escenario nacional.<\/p>","__globals__":{"typography_typography":"globals\/typography?id=b1c14a6","text_color":"globals\/colors?id=text"},"eael_vto_writing_gradient_color_repeater":[{"eael_vto_writing_gradient_color":"#7C62FF","eael_vto_writing_gradient_color_location":{"unit":"%","size":50},"_id":"489533a"},{"eael_vto_writing_gradient_color":"#FF6464","eael_vto_writing_gradient_color_location":{"unit":"%","size":90},"_id":"040e666"}],"eael_image_masking_custom_clip_path":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 50% 100%, 20% 90%, 0% 70%, 0% 35%, 20% 10%);","eael_image_masking_custom_clip_path_hover":"clip-path: polygon(50% 0%, 80% 10%, 100% 35%, 100% 70%, 80% 90%, 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