América Futebol Clube / MG

Case América Futebol Clube / MG

The first ten-time world champion, América Futebol Clube, founded on April 30, 1912, is undoubtedly one of the most traditional clubs in Minas Gerais and Brazil.

needs

América Futebol Clube needed to provide its supporter with a unique experience in relation to the tenth championship won and also wanted to increase the revenue of the Fan Member Program.

“That’s why we used iSend as a
tool to ensure contact with the
as many members as possible.”

Mônica Caldeira - America / MG

ACTIONS TAKEN

América carried out a segmented SMS campaign for its partner-tocerdor, with the objective of making available first-hand the commemorative mantle of the tenth championship: the number 2 game shirt.

FINDINGS

95% of the calls received at the América Fan Member Service Center came from the SMS campaign, with 40% converted into sales of the commemorative shirt of the tenth championship.

With a relatively low investment, América Futebol Clube managed to have a great engagement with its members and even increased its sales of the number 2 game shirt.

Watch below a full testimony from Mônica Caldeira, responsible for the club’s fan membership program.