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Institu\u00eddo no ano de 1982, o Top de Marketing \u00e9 o selo de qualidade do marketing empresarial ga\u00facho, conferindo diferencial competitivo aos vencedores.

O Top de Marketing mostra ao mercado o sucesso das empresas vencedoras e abre as portas para novos neg\u00f3cios. Mais de 400 companhias e institui\u00e7\u00f5es j\u00e1 foram agraciadas ao longo de sua hist\u00f3ria.

Em 2012, a 30\u00aa edi\u00e7\u00e3o do pr\u00eamio contou com um volume de inscri\u00e7\u00f5es recorde. A avalia\u00e7\u00e3o dos cases foi realizada por um grupo composto por 42 jurados, empres\u00e1rios, acad\u00eamicos e profissionais do marketing convidados pela ADVB. Entre eles Alessandro Teixeira, Secret\u00e1rio Executivo do Minist\u00e9rio do Desenvolvimento, Ind\u00fastria e Com\u00e9rcio Exterior \u2013 MDIC, Cesar Paz, CEO da AG2 Publicis Modem, Daniel Randon, Diretor Presidente e Diretor de Rela\u00e7\u00f5es com Investidores da Fras-le S.A., Geraldo Melzer, Diretor de Desenvolvimento de Mercado da Dell, Guilherme Paulus, Presidente do Conselho de Administra\u00e7\u00e3o da CVC, Jaime Troiano, Presidente do Grupo Troiano de Branding e Luciane Franciscone, Gerente Geral de Marketing Corporativo das Lojas Renner, entre outros.

A PricewaterhouseCoopers (PwC), empresa de auditoria, acompanhou todo processo de vota\u00e7\u00e3o e efetivou a auditoria e valida\u00e7\u00e3o do pr\u00eamio.<\/p>","_margin":{"unit":"px","top":"0","right":"0","bottom":"0","left":"9","isLinked":false},"__globals__":{"text_color":"globals\/colors?id=text","typography_typography":"globals\/typography?id=b1c14a6"}},"elements":[],"widgetType":"text-editor"}],"isInner":false},{"id":"c1c2e02","elType":"container","settings":{"flex_direction":"column","min_height":{"unit":"px","size":300,"sizes":[]},"background_background":"classic","background_image":{"url":"https:\/\/isend.co\/wp-content\/uploads\/2014\/12\/imagem-case-advb-central1.jpg","id":4433,"size":"","alt":"","source":"library"}},"elements":[],"isInner":false},{"id":"9b2ed12","elType":"container","settings":{"flex_direction":"column","margin":{"unit":"px","top":"17","right":"0","bottom":"0","left":"0","isLinked":false}},"elements":[{"id":"52aefc6","elType":"widget","settings":{"title":"ISEND - A FERRAMENTA DE COMUNICA\u00c7\u00c3O DIGITAL QUE REVOLUCIONOU O MERCADO DE TURISMO BRASILEIRO","__globals__":{"title_color":"globals\/colors?id=primary","typography_typography":"globals\/typography?id=9895a89"}},"elements":[],"widgetType":"heading"},{"id":"959842b","elType":"container","settings":{"content_width":"full","flex_gap":{"column":"0","row":"0","isLinked":false,"unit":"px","size":0},"margin":{"unit":"px","top":"0","right":"0","bottom":"0","left":"-9","isLinked":false}},"elements":[{"id":"d8ad243","elType":"widget","settings":{"editor":"

O case retrata como o iSend, um software de comunica\u00e7\u00e3o digital, desenvolvido e comercializado pela Intelly, empresa de comunica\u00e7\u00e3o e marketing digital, tecnologia e servi\u00e7os em TI, conquistou e revolucionou o mercado de turismo no Brasil, um segmento at\u00e9 ent\u00e3o inexplorado pela concorr\u00eancia e em franco crescimento.

Al\u00e9m disso, aborda as estrat\u00e9gias utilizadas para que o iSend conseguisse atingir o objetivo comercial e de marca tra\u00e7ado para 2011, em termos de inova\u00e7\u00e3o de produto e servi\u00e7os como (revista digital e SMS, iSend Labs e iSend University); a necessidade da realiza\u00e7\u00e3o de pol\u00edtica comercial diferenciada, baseada numa estrat\u00e9gia de rede de parceiros e canais de venda, e mostra uma campanha de posicionamento baseada na facilidade do uso e nos benef\u00edcios do produto \u201ciSend \u2013 Ferramenta de Comunica\u00e7\u00e3o F\u00e1cil, Completa e Sob Medida Para o Seu Neg\u00f3cio\u201d.

Todo esse esfor\u00e7o fez com que a ferramenta triplicasse o n\u00famero de clientes no segmento em rela\u00e7\u00e3o a 2010 e que 80% das marcas de seu portf\u00f3lio sejam compostas por entidades e empresas p\u00fablicas e privadas de grande for\u00e7a e representatividade do setor no cen\u00e1rio nacional.<\/p>","__globals__":{"typography_typography":"globals\/typography?id=b1c14a6","text_color":"globals\/colors?id=text"}},"elements":[],"widgetType":"text-editor"}],"isInner":true}],"isInner":false},{"id":"d72e9b7","elType":"container","settings":{"flex_direction":"column","background_overlay_background":"classic","__globals__":{"background_overlay_color":"globals\/colors?id=cbb5667","background_color":"globals\/colors?id=cbb5667"},"background_background":"classic"},"elements":[{"id":"c323f80","elType":"container","settings":{"content_width":"full","flex_gap":{"column":"0","row":"0","isLinked":false,"unit":"px","size":0}},"elements":[{"id":"b71cdb4","elType":"widget","settings":{"title":"REVISTA DIGITAL","__globals__":{"title_color":"globals\/colors?id=primary","typography_typography":"globals\/typography?id=9895a89"}},"elements":[],"widgetType":"heading"}],"isInner":true}],"isInner":false},{"id":"455ab06","elType":"container","settings":{"flex_direction":"column","background_overlay_background":"classic","__globals__":{"background_overlay_color":"globals\/colors?id=cbb5667","background_color":"globals\/colors?id=cbb5667"},"background_background":"classic"},"elements":[{"id":"5abf6db","elType":"container","settings":{"content_width":"full","flex_direction":"row","flex_justify_content":"flex-start"},"elements":[{"id":"7f5b743","elType":"widget","settings":{"image":{"url":"https:\/\/isend.co\/wp-content\/uploads\/2014\/12\/advbrv_1.jpg","id":700,"size":"","alt":"","source":"library"},"image_size":"custom","image_custom_dimension":{"width":"157","height":"220"}},"elements":[],"widgetType":"image"}],"isInner":true}],"isInner":false},{"id":"0cc7829","elType":"container","settings":{"flex_direction":"column","margin":{"unit":"px","top":"17","right":"0","bottom":"0","left":"0","isLinked":false}},"elements":[{"id":"ee08ef4","elType":"widget","settings":{"title":"Isend Redes sociais","__globals__":{"title_color":"globals\/colors?id=primary","typography_typography":"globals\/typography?id=9895a89"}},"elements":[],"widgetType":"heading"}],"isInner":false},{"id":"abe8624","elType":"container","settings":{"flex_direction":"column"},"elements":[{"id":"b4e042e","elType":"widget","settings":{"html":"